Al-Ihsan Foundation · Meta Ads
Creative fatigue
Snapshot
Pulled 14 Sep 2026
Account benchmark
All 82 creatives, live and pausedAccount trend over time
Live creatives: return against donation volume
Lifetime · bubble area is spend · hover for detail
Lifetime frequency
under 3
3 to 4.5
4.5 to 6
6 and over
Bubble area = lifetime spend · * under 7 active days
Live creatives
| Creative | Lifetime · 7 Jul – 13 Sep | Last 7 days · 7 – 13 Sep | Fatigue | ||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
No creatives match these filters.
Live creatives by comment
| Comment | Creatives | Spend last 7d | Spend lifetime | ROAS lifetime |
|---|
Creative coverage per campaign
Legend
Fatigue flags
Points add up to a fatigue score shown as the label in the Fatigue column. 0–2 healthy, 3–4 early signs, 5+ fatigued. A creative with under 7 active days or under 3,000 impressions is not scored.
Comment
Reading the columns
- *
- Under 7 active days, still inside the learning window and not scored.
- Freq
- Frequency colour: under 3, 3 to 4.5, 4.5 to 6, 6 and over.
- ROAS
- 4× and over with real volume is a winner, 2× to 4× is acceptable, 1.5× to 2× is below target, under 1.5× is a pause once the creative has 7 active days and $50 spent behind it.
- Ad paused
- The ad itself is paused, its campaign is still running.
- Ad set paused
- The ad is on, its ad set is off.
- Campaign paused
- The ad is on, the whole campaign is off.
- Days
- Days the creative actually served impressions, not days since it was built.
- Reach
- Deduplicated per window, so lifetime, 30-day and 7-day reach do not add up to each other.
- Add 4
- Coverage table: the target is at least 6 live ads per active campaign. The number is how many to add to reach it.
Engagement over time
Creative engagement
| Creative | Delivery | Video attention | Interaction | Outcome | Read | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
No creatives match these filters.
Interaction against conversion volume
Bubble area is spend · colour is formatHow to read this
Attention metrics
Interaction metrics
Read chips
Meta creative volume calculator
Edit any field, everything recalculatesCreative diversity and volume drive scale. Set the inputs and the calculator sizes the mix and the rotation schedule. Load an existing campaign to see its plan, or leave it blank to size a new one.
Inputs
Tier table
Rotation anchors
Between the anchors, cadence and rotation share scale proportionally with creatives per cycle.
Mix weights
Plan
Creative mix per cycle
Ratios to deliverAd names
Pattern: YYYYMMDD_CampaignName-TYPE##_Format_Ratio_Version. Carousels carry a card range.
Paused creatives
| Creative | Last 30 days · 15 Aug – 13 Sep | Lifetime | Verdict | ||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|